With the mission of driving outdoor exploration, The North Face Philippines annually holds The North Face 100, the largest and toughest trail run in Asia. The challenge was to create a seamless buyer journey for the participants, both online and offline, in order to reduce costs, innovate the brand's revenue model, and drive sales.Tags: The North Face, Retail Brand, Outdoor, Digital Marketing, Marketing, Online and Offline, Integrated Marketing, Branding and Nonlinear Approach
